How the brain pays attention – ScienceBlog.com

See on Scoop.itIt Comes Undone-Think About It

Neuroscientists identify a brain circuit that’s key to shifting our focus from one object to another.

Picking out a face in the crowd is a complicated task: Your brain has to retrieve the memory of the face you’re seeking, then hold it in place while scanning the crowd, paying special attention to finding a match.

A new study by MIT neuroscientists reveals how the brain achieves this type of focused attention on faces or other objects: A part of the prefrontal cortex known as the inferior frontal junction (IFJ) controls visual processing areas that are tuned to recognize a specific category of objects, the researchers report in the April 10 online edition of Science.

Scientists know much less about this type of attention, known as object-based attention, than spatial attention, which involves focusing on what’s happening in a particular location. However, the new findings suggest that these two types of attention have similar mechanisms involving related brain regions, says Robert Desimone, the Doris and Don Berkey Professor of Neuroscience, director of MIT’s McGovern Institute for Brain Research, and senior author of the paper.

Read more at http://scienceblog.com/71642/how-the-brain-pays-attention/#38AhYq7XIJOwJkLV.99

Eli Levine‘s insight:

And it, like most other parts of your brain, is manipulable by exterior or interior stimuli that can throw you off course from where reality actually is.

Still, this could be helpful in determining new treatments for diagnosing and treating ADD and ADHD.  Very cool.

See on scienceblog.com

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